Big Tech’s fallen for a different kind of hardware…

Tech’s iconic players share a common bond — one you might not guess. They’re building their structures with Mass Timber, a revolutionary material that blends ancient with cutting edge.

But why the hype?

Well, at Canfor, we’ve made wood our life’s work. So pull up a chair as we share our unique vantage point. You’ll learn:

Several professionals in a meeting room with modern wooden decoration

A worker holding a plant in a tree nursary

What Mass Timber is and how it works

How Mass Timber’s sustainability credentials are grabbing headlines

Two professionals in deep conversation in front of a living wall and surrounded by plants

Why Big Tech players, from Google to Microsoft, appreciate its psychological benefits

Smiling worker in prorective construction clothing

Where Mass Timber surpasses traditional rivals, from construction time to fire resistance

Corner view of a building with attractive wooden cladding

Which locations are already flying the flag for Mass Timber

Download Mass Timber’s Mass Appeal: How Big Tech Fell In Love

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